Marketing & ticket sales for event organisers
Thank you for choosing the Allendale for your event
If your event/activity is open to the public, we can offer some marketing assistance to support your own advertising, and we'll set up ticket sales if the event's ticketed. Let's start with that:
If your event needs tickets
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We'll set up tickets on our TicketSource account
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You'll be given the TicketSource page address, to use in your publicity (you can also use theallendale.org/tickets, as a general address)
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Customers can book online 24/7, or over the phone or in person at the Allendale
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Card payment accepted online and over the phone; card or cash in person
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We'll handle both your advance and on the door sales (on the door from 45 mins. before curtain up and for 30 mins. after)
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Your event and tickets will be listed on TicketSource, for extra publicity
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For security and fraud prevention, only advance tickets sold through our TicketSource account are valid
(Fees apply - see below)
What do we need to put tickets on sale?
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A completed booking form, with event name, event date and start time.
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Your event image and some copy.
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Required seating layout (if appropriate, including allocated or unallocated) and total number of tickets for sale.
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Ticket price(s), including any concessions etc.
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Any minimum/advised minimum age for entry.
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Info about strobe, smoke or other hazards used in the event.
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Any other relevant information requested.
Ticket handling fees charged to the hirer/event organiser
6% admin fee on all tickets we sell for the event is charged to the hirer (contract-agreed theatre shows may be different; please enquire).
Please note this policy, offered to customers with a disability or additional needs. Any such complimentary tickets would be drawn from your total tickets on sale:
If you're unable to access a ticketed performance without the support of a carer/personal assistant, we can offer a complimentary ticket for your carer/assistant. Complimentary tickets are not available online – please contact us before you make your booking: phone 01202 887247 or email info@theallendale.org
Now, whether or not your event is ticketed, here's how we can help with marketing assistance:
Digital
Please provide a good quality, preferably portrait-orientation, jpg or png event image (not pdf, please - won't display on website), and up to 60 words of copy, in a Word document or email (not pdf or image format please). Include info about age suitability and any theatrical hazards, if appropriate.
Please provide 2 x A4 posters and a quantity of A5 or A6 flyers, if you have them. You can supply further print but we may not always have room to display it
Is print still effective? Good question. We have some events that do well without any print being provided, and events with plenty of print that don't do quite so well. If your event attracts mostly older people then print, especially flyers to take away, could be handy. It's generally more important that your event appears on our website. We occasionally have organisers who fail to provide image & copy, despite requests, but if customers can't see the event on this website, they may not know it's on or assume it's been cancelled.
Video
If your event or activity has a promo video, let us know and we'll link to it.
Reception Screen Promotions
We have a TV screen in Reception, visible to everyone entering through the front doors. For a fee of £25 per month*, we can advertise your event or activity, on rotation. Requires good quality jpg or png image; preferably landscape orientation, though portrait can be used. *Different fee applies for continuous display by regular hirers; please enquire.
Outdoor banner advertising
We have options for mounting outdoor banners; please enquire re. size requirements.
We also distribute a monthly e-newsletter, Allendale Monthly (subscribe here) and aim to include all events in the month ahead, and we produce a monthly What's On Guide that can be collected by visitors to the Allendale and from selected local libraries.
Enquiries & submissions
Please send digital images & copy, banner frame enquiries and ticket sales enquiries/info to Gary Cox: marketing@theallendale.org
Please mark supplied print/banners for attention of Gary Cox.